Privacy Policy

This Privacy Policy describes how Seoul Arts Communications collects, uses, and discloses personal information when you use our site or online platform or engage with our services. We are committed to protecting your privacy and handling your personal information in a transparent and secure manner, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Who We Are
Seoul Arts Communications
52
Teheran-ro 87-gil,
Gangnam-gu,
Seoul, 06164
South Korea

Information We Collect
We collect information you provide directly to us when you use our site or services. This may include:
- Contact information, such as your name, email address, postal address, and phone number.
- Professional information, such as your job title, company name, and media affiliation.
- Information related to the services you request or are interested in, such as details about artists, events, or media outreach needs.
- Communication preferences and interests.
- Information you provide when you contact us for support or inquiries.

We also automatically collect certain information about your use of our site, including:
- Log data: your IP address, browser type, operating system, pages viewed, time spent on pages, and other similar information.
- Usage data: information about how you interact with our site or online platform.
- Device information: information about the device you use to access our site, including hardware model and operating system.

How We Use Your Information
We use the information we collect for various purposes, including to:
- Provide, operate, and maintain our services.
- Arrange artist interviews, develop media kits, distribute press releases, and manage public image.
- Coordinate media for events.
- Manage online media relations and assist with crisis communication.
- Communicate with you, respond to your inquiries, and provide customer support.
- Send you technical notices, updates, security alerts, and support and administrative messages.
- Personalize and improve your experience on our site and using our services.
- Monitor and analyze trends, usage, and activities in connection with our site.
- Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Seoul Arts Communications and others.
- Comply with our legal obligations and enforce our agreements.

Legal Basis for Processing (under GDPR)
We process personal information based on the following legal bases:
- Your consent: Where you have given consent for specific processing activities.
- Performance of a contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
- Legal obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
- Legitimate interests: Where processing is necessary for the purposes of the legitimate interests pursued by us or a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

Sharing Your Information
We may share your personal information with third parties in the following circumstances:
- With service providers who perform services on our behalf, such as hosting providers, analytics providers, and communication services. These service providers are authorized to use your personal information only as necessary to provide these services to us.
- With artists, media outlets, event organizers, and other third parties as necessary to provide the specific services you have requested (e.g., arranging interviews, distributing press releases).
- In response to a legal process, such as a court order or subpoena, or if we believe disclosure is necessary to comply with applicable laws, regulations, or legal processes.
- To protect the rights, property, and safety of Seoul Arts Communications, our users, or others.
- In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Security
We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, or destruction. However, please be aware that no security measures are perfect or impenetrable.

Your Data Protection Rights
Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:
- The right to access: You have the right to request copies of your personal information.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal information, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal information, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- The right to withdraw consent: Where we process your personal information based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact information provided below. We may ask you to verify your identity before responding to such requests.

Cookies and Similar Technologies
Our site may use cookies and similar tracking technologies to collect and use information about your browsing activities. We use cookies to help us understand how you use our site and improve your experience. You can control cookies through your browser settings and other tools.

Third-Party Links
Our site may contain links to third-party websites, products, or services. This Privacy Policy applies only to information collected by Seoul Arts Communications. We are not responsible for the privacy practices of third parties, and we encourage you to read the privacy policies of any third-party sites you visit.

Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verifiable parental consent, we will take steps to delete such information.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by a revised date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us by postal mail at:

Seoul Arts Communications
52
Teheran-ro 87-gil,
Gangnam-gu,
Seoul, 06164
South Korea